Multimedia Studio's new identity has formally been launched along
with this new look Web site. With Multimedia Studio's endeavor into
the realm of 'Experience Design', the need for an identity that
represented the company, its values and its brand personality was
foreseen.
In keeping with the company's value proposition, brand persona,
its target audience, competition and a contemporary intuit, a brand
expression was derived that brought to light Multimedia Studio's
reliable, innovative, dynamic, multi-disciplinary and analytical
character. The essence of this character evolved from the kaleidoscope.
The kaleidoscope's intrinsic nature of producing a novel experience
and its pivotal attribute with respect to its working, matched Multimedia
Studio's values as a company and its persona.
The kaleidoscope being the quintessence, Multimedia Studio's identity
reflects these qualities through its mnemonic. The form and growth
of the three elements and the angled strokes in the mnemonic reveal
Multimedia Studio's true character.
If our new identity provokes interest in you, do mail us at info@multimediastudio.com
to know more about it.
|