Multimedia Studio's new identity has formally been launched along with this new look Web site. With Multimedia Studio's endeavor into the realm of 'Experience Design', the need for an identity that represented the company, its values and its brand personality was foreseen.

In keeping with the company's value proposition, brand persona, its target audience, competition and a contemporary intuit, a brand expression was derived that brought to light Multimedia Studio's reliable, innovative, dynamic, multi-disciplinary and analytical character. The essence of this character evolved from the kaleidoscope. The kaleidoscope's intrinsic nature of producing a novel experience and its pivotal attribute with respect to its working, matched Multimedia Studio's values as a company and its persona.

The kaleidoscope being the quintessence, Multimedia Studio's identity reflects these qualities through its mnemonic. The form and growth of the three elements and the angled strokes in the mnemonic reveal Multimedia Studio's true character.

If our new identity provokes interest in you, do mail us at info@multimediastudio.com to know more about it.